Description of Services

Our service spectrum covers the entire range of activities of an international enterprise entering new market(s). Our clients can engage us for providing end-to-end market entry services or for sets of individual services.

A) Strategizing Phase

In this phase of Market Entry, the client develops strategies to enter and establish a successful business in the new market(s) of interest. Typically, this is the first step of Market Entry as businesses know that each new market requires a unique set of strategies, which will be different from strategies employed in home-country. It is imperative for businesses to understand their new markets precisely in order to get the strategies right. PSD Global’s in-depth knowledge of NA, Brazil and EU markets helps you unravel the new market!

Market Research Reports and Customized Research: Our research reports analyze the current structure and the forces (macro-economic, regulatory, technological, competitive, changing customer preferences) shaping an industry. The reports present our view on the impact of these forces on the future industry landscape – including the potential market size and growth, profitability, effective business design and technological systems, potential for consolidation etcetera, as relevant. The industry is analyzed using proprietary data based on extensive interviews with industry participants as well as publicly available data and information. They provide insightful and independent data, information, analysis and views that can form as a base for clients in formulating their market entry strategies.
Development of Product/Service Portfolio and Pricing: Using our proprietary research and knowledgebase of our consultants, we work with the client to tailor their service/product offerings and devise a product/service portfolio and pricing strategy that is likely to best meet the needs of the new market.
Joint Strategy Development: Based on the client’s set of values, products/services and business development targets, we help devise and implement operational, corporate, supply chain, M&A strategy, marketing, sales and advertisement and public relationship.

B) Business Set-up Phase

In this phase of Market Entry, the client manages the immigration and travel logistics for key staff, recruits staff and establishes physical business infrastructure and key relationships to set-up the business. PSD Global’s efficient logistics and staffing associates, wide network of real estate agencies across multiple cities/countries, strong relationships with Government, Regulatory and Allied Businesses can quickly and efficiently get you up and running efficiently.

Immigration Logistics Management: We manage all of your immigration, travel and accommodation logistics for all staff and set-up and manage appointments with business partners, legal entities and authorities of regulatory bodies.
Physical Infrastructure Set-up: We set-up and manage your entire business enabling physical infrastructure such as headquarters office, distribution network (own and partnerships), sales, marketing and customer service centers.
Staffing and Shared Process Management: We have tie-ups with local recruitment agencies to quickly identify and set-up interviews based on the client’s requirements. In addition, we have tie-ups with leading horizontal process outsourcing vendors to manage client’s HR, finance and accounting, office administration and housekeeping functions, if required.
Government Relationship Management: We manage relationships with key officials of the government, regulatory and trade bodies in order to ensure quick processing of legal and regulatory clearances.
Business Partnership Management: We facilitate quick identification and negotiations with key business partners and affiliated services vendors, based on client’s requirements.
Regulatory Compliance: We devise a list of rules for the local market’s regulatory compliance and set-up systems and checks to ensure compliance. We constantly update the client with any upcoming or newly framed regulations and help them comply with the same.
Qualification for Tax Incentives: We help you quickly qualify for tax and other economic incentives that may be applicable for your market/industry/ geography by leveraging our vast network with the Government/Regulatory/ Trade bodies of these countries.

C) Business Development Phase

In this phase of Market Entry, the client starts business operations. High proportion of the business’ efforts and resources are deployed in marketing, branding and lead generation activities. PSD Global’s executes powerful business development programs that build the visibility of the new business and deliver a guaranteed and sustainable pipeline of high quality accredited leads for enterprises.

Business Partnership Management: Continuation of Business Partnership Management activities.
Lead Generation: We offer powerful and industry-recognized Lead Generation services. Please click here to read more about our Lead Generation offerings.
Marketing and Branding Management: We manage and implement the client’s marketing and branding initiatives across multiple channels and media such as print, electronic, online, industry and trade conferences, hosted events, webinars to name a few.
Client Servicing: We provide initial-contact services for the end-clients of our clients. During the initial phases of setting up a business by an international business, we can act as the first point of contact to handle basic queries of the end-clients.
Full Office Representation: We can act as full office representatives of an international business in its initial phases on setting up a business in new market(s). We provide office space, staffing, communication network and all services for the clients.

D) Growth Phase

In this phase of Market Entry, the client’s business has been successfully established and the focus shifts to revenue and market share growth. PSD Global executes powerful business development programs to ensure growth of the client’s business. Individual services offered at this phase are the same as before.