Customers & Industries Served
We understand that the target region’s socio-political-economic, taxation and investment policies plays a key role in attracting investments. Our in-house economists, market research partners and senior on-ground personnel in different countries continuously produce and update research on macro aspects, as well as specific research on the ICT, Renewable Energy, Advanced Manufacturing, Life Sciences/Biotech and Food & Beverages sectors within these countries. We complement this view of the markets with research on investment and expansion trends in the global corporate sector (in these industries). One of the key reasons for our efficient and effective Lead Generation solutions is that a high portion of our time and resources is spent on primary, secondary and third-party independent research, in order to develop a deep, firm-wide understanding of the markets that we cater to.
Based on our understanding of the target industries across multiple countries, we chalk out a customized strategy with the clients to achieve the desired results. Based on the target industries in the investment destination, we incorporate different elements of lead generation such as setting up a local office and website for the client, designing and running marketing promotions, setting up meetings with our existing “Family of Clients”, attending trade and industry conferences, and setting up dedicated and experienced personnel to handle different lead generation channels. The activities are supported by the latest client reporting and project management tools.
In addition to In-bound Investment Attraction services, our EDA practice also provides International Trade Promotion services to local and international EDAs. We have extensive experience in promoting international trade for EDAs in North America, South America, Europe, Africa and Asia-Pacific regions. We follow the same rigorous research based methodology while preparing a trade promotion strategy and employ highly effective staff to execute the strategy. Our trade promotion services are broadly divided into the following categories:
a) Product and market identification and development,
b) Trade information services,
c) Specialized support services and
d) Promotional activities abroad
Economic Development Agencies (EDAs)
Through our Economic Development Agency (EDA) practice, we assist local, regional and national government agencies with their foreign investment, trade mission and high-level business matchmaking efforts. We are the specialists in lead generation for investment attraction programs with 250+ years of combined experience of delivering successful investment attraction programs for over 75 local and global EDAs.
Corporate Clients
Through our Corporate Sector practice, we assist local and international firms of all sizes build sales and generate revenues in the target markets. Our services go beyond lead generation, we believe in partnering our clients from the first to the last mile. We understand that traditional lead generation methods will not deliver the required results in today’s environment of heightened competition. Lead generation methods will have to complement specific marketing strategies tailored for each industry, market and end-client segment (B2B or B2C). Our in-house economists, market research partners and senior on-ground personnel in different markets continuously produce and update research on macro-economic aspects, as well as specific research on the ICT, Renewable Energy, Advanced Manufacturing, Life Sciences/Biotech and Food & Beverages sectors within these markets. We complement this view of the markets with research on the competitive and changing customer preferences trends in the markets. One of the key reasons for our efficient and effective Lead Generation solutions is that a high portion of our time and resources is spent on primary, secondary and third-party independent research, in order to develop a deep, firm-wide understanding of the markets and industries that we cater to.
Based on our understanding of the target industries across multiple countries, we chalk out a customized marketing and lead generation strategy with the clients to build a sustainable pipeline of qualified and accredited leads.
Our set of services to the corporate sector includes the following:
• Market entry and lead generation services for a new business entering a new geography or a new product/service line
• Lead generation to arrange sales meetings or plan trips
• In-market representation on behalf of a business
• Outsourcing of complete sales and lead generation activities of a new or established business
• On-going lead generation services for established businesses
• We are equally adept at targeting both the B2B and B2C end-client segments
Based on the target industry, end-client segment and the type of service required, we work closely with the client to chalk out a tailored strategy to deliver the results. Our execution activities are supported by the latest client reporting and project management tools.
