Why Brazil? Brazil: An Emerging Power

PSD Global has the depth and experience to fully meet your needs when it comes to business expansion and investment in Brazil. Throughout the entire development process, PSD Global will provide unmatched consulting and expertise that will undoubtedly prepare you for the Brazilian market. – Chris Braden, Akamai Technologies Inc.

Already the 7th largest economy (nominal GDP), Brazil is expected to rise to the 5th largest within the next decade. The US Department of State estimates that Brazil’s economy grew in 2010 by 7.5%. In the current financial crisis, Brazil remained mostly resilient and currently possesses over US$ 328 Billion in foreign reserves and has established a firm financial system.

Brazil experienced a 6% drop in their unemployment rate in the past decade leaving them with only 7% unemployment. These internal successes have opened the door for millions of new people into consumer society. Brazil, with a population of 191 million people, has developed many strong sectors such as IT/BPO, tourism, oil and gas and many more waiting to be invested in.

Due to these facts, it is not surprising that Brazil has attracted US$45 Billion in foreign direct investment. Let PSD Global inform and consult you on how to effectively invest and enter this rising Latin American market.

Download our brochure on Brazil Market Entry

Why PSD Global

With offices located in Sao Paulo and Recife, Brazil (Also offices in nearby nations such as Mexico, Argentina and Chile), PSD Global has the insight needed to help your company break into the Brazilian market. Our team has years of international and local business experience with extensive technical knowledge and experience that will ensure success within the IT and Wireless sectors. With PSD Global you receive unmatched services within business development, sales strategy, and competitive analysis.

We are not just focused on the generation of short-run revenue of your company. Working with PSD Global means your company has a dedicated team whose goal is to write a long-term success story.

Highlight of Brazilian Sectors

Life Sciences: The Life and Sciences Sector has proven to be a very important and successful industry for Brazil. There are more than 1,000 companies dedicated solely to life science research thus making Brazil the strongest Latin American country in this industry. From the 2003 to 2009 time period, 51 FDI projects were created that totaled a worth of US $1.5 billion.

Oil and Gas: The Oil and Gas Industry has always been a cornerstone towards the Brazilian economy, 11% of Brazil’s GDP, and this trend is expected to grow. It is predicted that by 2020 the Oil and Gas Industry will reach US$ 320 billion by the 2020 benchmark. It is well known throughout the sector that there is still a vast and unexplored potential of resources waiting to be tapped.

Tourism: With its tropical landscape and world renowned beaches it is not surprising that Brazil is extraordinarily strong in the Tourism business. Also, it is not surprising that such prestigious sporting events as the Olympics (2016) and the FIFA World Cup (2014) have chosen the beautiful Brazil for their future locations. As of now Brazil averages around 5 million tourists a year and a 4.5% growth rate is expected in this sector.

IT/BPO: IT/BPO is a rising and thriving sector and Brazil is already an established player in the industry. Brazil already holds the 8th largest internal market of IT/BPO and has pumped US$ 59.1 billion into the economy. Furthermore, growth for the sector looks extremely promising as Brazil has no restrictions on foreign investment in the IT/BPO industry and the revenue that does come from IT services, 73% is correlated to development.

Venture Capital: It is clear that Brazil has a strong entrepreneurial spirit and is among seven nations with more than 200 business incubators, 3,000 companies, and more than 15 million entrepreneurs. Therefore the venture capital sector is well established and strong. In 2008, the amount of committed capital to the sector was US$ 27.1 billion which constituents a 438% growth rate when compared to 2000 statistics.

Wireless: Brazil’s Wireless industry is increasingly strong and gaining more of a reputation as a top sector. Over the past 12 months (2011) Brazil has subscribed 10.5 million 3G customers. Yet this amount is only 10.6% of the total mobile connection in Brazil and therefore it is clear that tremendous growth is in the horizon.

Services: Types: mail, telecommunications, banking, energy, commerce, and computing.
Industry: Types: steel, commercial aircraft, chemicals, petrochemicals, footwear, machinery, motors, vehicles, auto parts, consumer durables, cement, and lumber
Agriculture: Products: soybeans, coffee, sugarcane, cocoa, rice, livestock, corn, oranges, cotton, wheat and tobacco

PSD Global’s Areas of Expertise

• Senior Business Management
• Operations
• Private Sector Development
• Institutional Strengthening
• Finance
• Sales and Marketing
• International Trade
• Human Resources and Training
• Intelligence
• Government Relations

Our Services

We provide unparalleled services with respect to:

• Market Development
• Interim CXO management
• Sales and Business Development
• Competitive and Strategic Analysis
• Market, Product and Service Strategy
• Partner, Reseller and Integrator Alliance Management.

We also provide a key analysis of the critical factors as you company seeks to enter the Brazilian market. The analysis looks at market entry strategy, indentifies key global markets, evaluates the business environment, and much more. PSD Global understands that knowing and analyzing the past and present with key points of forecast of the future, sets a tone for steady growth in the right direction with risk reduction to the bare minimum in the Brazilian markets.